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In this era of convergence, service providers must realize the full profit potential of their services; they must be able to launch new services and bundles faster than ever before and at minimal cost. However, they are currently facing a significant obstacle -- how to manage the proliferation of hundreds if not thousands of new services across multiple Lines of Business. Fragmented product management processes and systems present significant barriers to product innovation and limit the flexibility needed to model creative new content-based offers. To succeed in the new content value chain, service providers must rethink their product management strategies with a focus on rationalizing their product catalogs and the supporting business processes.

Attend this free webinar to hear real-world examples of the need for evolving product management strategies that span business, operations, and financial aspects of the provider's offerings using an enterprise product catalog (EPC), and that allow delivery of truly innovative services as well as a compelling consumer experience that differentiates service providers from their competition.
Learn about:

• Market trends - different strategies service providers are taking to address this need
• Benefits and Return on Investment - how success is measured and what Key Performance Indicators are impacted
• Case Study - discussing an EPC implementation, project strategy and measured success
• Essential capabilities of an enterprise product catalog