IPTV is growing at 40% per year, and TM Forum can help content owners profit from that growth.

Media and entertainment companies stand to benefit from partnering with the network operators and service providers that own the pipes over which content passes. Because network operators and service providers often possess huge information stores about customers—their historical buying patterns, as well as their preferences for future consumption of services and goods—it behooves content owners to collaborate with others in the value chain.

Involvement in the creation of frameworks, guidelines and interfaces can only help media and entertainment companies to deliver higher levels of on-demand, personalized services.

The TM Forum is the ideal consortia for drawing together the many stakeholders—whether movie and music studios, service providers, Internet/search companies, systems integrators, or aggregators.