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Michele Campriani
Manager, Protocol Products Group
Sunrise Telecom |
Mobile Operators are in a time of incredible flux and transition in both the technical and business aspects of their operations. In the past, a majority of service revenue was derived from voice services, with a small amount of revenue generated from low-bandwidth data services such as phone-based Internet browsing. However, due to the development of interactive mobile applications, enhancements in access network technologies such as 3.5/3.75G and overall increased customer expectations, the demand for mobile data services has skyrocketed. Most industry insiders agree... it will be cost-effective, interactive services such as video calling, mobile gaming, presence and pod/iPhone-casting that will set operators apart in the coming years.
Introducing these services is no easy task, however, as the multi-service networks required to deliver them are much more complicated than legacy voice-only networks. This new world of converged mobile networks and mobile data services has greatly expanded the role of network troubleshooting and monitoring tools. In essence, they have transitioned from being a ‘necessary evil' to maintain the network, to a key business enabler, allowing operators to expand their service portfolios and at the same time reduce operating expenses.
As an example, there are new OSS/troubleshooting tools on the market that gives an operator visibility into services from a customer-centric view. While this might sound 'fluffy', it is actually a pretty neat thing. A few of these tools even have the ability to correlate data collected from the network, from services, from users, and even from devices themselves. This allows operators to better manage the actual services, and also gives new visibility into how the users are using/not using/abusing the services as well. Thus what was once just a monitoring and troubleshooting tool has now become a great source of intelligence for the marketing and strategy departments.
There are still many challenges to be overcome in the fight for dominance in the mobile data services arena, but I truly believe that the tools and resources available are as good as they have ever been, and will continue to make their way into the core strategic thought process of the operator.
Michele Campriani is currently the General Manager of the Protocol Products Group in Sunrise Telecom. Previously, he was Director of OSS solutions for HP’s Communication Media and Entertainment Business Unit.In this role, he was responsible for the OSS product and solution portfolio and for the HP Consulting OSS practice on a worldwide basis. He drove the growth and profitability of the business through the success of a set of OSS solutions that have been delivered to several Service Providers around the world.
From 1997 until 2000, he was business development manager of the EMEA region of the HP Openview Telecom Division. During this period, he helped establish HP as a leading OSS provider in the region.
From 1994 until 1997, he was an eminent member of the advanced research lab of HP in UK, and greatly contributed to several HP innovations in the area of Network and Service Management for Telecom companies.
He received a Master’s degree in electronics engineering from the Politecnico di Milano in Italy
Posted
Aug 04 2008, 09:16 AM
by
Josh Goldfein